Art Exhibition “Homage to Humanity” by Jimmy Nelson launched at Patricia Low Contemporary in Gstaad

Gstaad, Switzerland, February 1st,  2020 – With the festive opening of the exhibition at Gstaad-based contemporary art gallery Patricia Low, the breathtaking exhibition ‘Homage to Humanity’ is launched by artist Jimmy Nelson.  The exhibition consists of hand-framed images and encompasses an extensive and colourful selection of portraits of  indigenous peoples whose culture is threatened with extinction. Jimmy Nelson invites you on an extraordinary journey to the most beautiful and isolated places on earth.

The Dutch photographer is internationally known for his iconic books 'Before They Pass Away' (2013) and 'Homage to Humanity' (2018). For over 30 years, Jimmy Nelson has been travelling the world in order to reach the most remote places of our planet. Here, he has photographed unique human beings from iconic cultures in their pure beauty and traditional appearances. 

The message Nelson communicates is that we must embrace the knowledge of those who live in the most marvelous and untamed places on Earth and ensure that their cultures survive. “We must both photograph them before they’re gone, and fight to prevent this from happening. Every culture  possesses an exceptional story in its capacity to symbiotically live together with wildlife and nature, and they will soon disappear if we don’t make a united effort” says Nelson.

Although Jimmy Nelson travels across the entire globe, all his images have something in common. Nelson’s art tells a story of indigenous pride.  He wants to show the glory of mankind, and so intensifies this in his images. Nelson believes that the beautification of indigenous cultures is an important message for greater humanity. His  personal artistic oeuvre is a way of re-igniting the fire of indigenous pride and empowering future generations to illuminate their cultural heritage in our ever-evolving world.

Next, to the iconic photography, this exhibition is accompanied by the 2019 WEBBY Award-winning mobile application that makes it possible to scan every photograph of the exhibition with a smartphone that brings the images to life. Visitors have the opportunity to  be taken to a hidden treasure trove of background stories, interviews, film footage and a thrilling 360 experience. 

 “You will be among the Kazakh eagle hunters whose horses are running across snowy lands; you will partake on an astonishing ritual dance while taking in a colorful festivity and you will feel the wind twirling around you while standing on a mountain peak gazing over a canyon. You will be exposed to the richness of the indigenous world and you will never forget.” 

Jimmy Nelson, Artist

01.02.2020 - 29.02.2020

Lauenenstrasse 28

3780 Gstaad

Switzerland

+41 33 7448804

gallery@patricialow.com

Opening Hours

Tuesday to Thursday 1pm-6:30pm

Friday and Saturday 10am-7:30pm

Sunday 3pm-6:30pm & by appointment

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About Jimmy Nelson

Jimmy Nelson (UK, 1967) started working as a photographer in 1987. Having spent ten years at a Jesuit boarding school in the North of England, he set off on his own to traverse the length of Tibet on foot (1985). The journey lasted two years and upon his return his visual diary, featuring revealing images of a previously inaccessible Tibet, was published.

Soon after (1987) he was commissioned to cover a variety of culturally newsworthy themes for many of the world-leading publications ranging from the Russian involvement in Afghanistan and the ongoing strife between India and Pakistan in Kashmir to the beginning of the war in former Yugoslavia.

In early 1994 he and his Dutch ex-wife Ashkaine Hora Adema produced Literary Portraits of China. A coffee-table book about all indigenous cultures in China and their translated literature. From 1997 onwards, Jimmy undertook commercial advertising assignments for many of the world’s leading brands. Meanwhile, he spent his whole life accumulating images of indigenous cultures.

In 2010 he began his journey to create the artistic document that became Before They Pass Away, which was published in October 2013. Its success and the responses to it have enabled and encouraged Jimmy to continue this journey. In October 2018, Nelson published the first interactive book Homage to Humanity, for which he visited another unique 34 indigenous cultures around the globe. The book is accompanied by the 2019 Webby Award-winning mobile application that makes it possible to scan every image in the book and bring them to life with exclusive films, interviews and 360 ̊ film material. This allows people to see the making of the work and to understand the process behind it.

Today Jimmy is using an 8x10 analogue plate camera to bring the project to its next level. Jimmy strongly believes that if you change the way you look at people, the people you look at change. And if that change is powerful enough, it will gather momentum to affect the whole of humanity. A message that today he is promoting through talks at international conferences and museum exhibitions. With the proceedings of his art projects, the Jimmy Nelson Foundation was set up to take it a step further in supporting the communities on the ground.

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